Marketing plan Essay Example | Topics and Well Written Essays - 250 words

Marketing programme - Essay ExampleThe Apple 1 was a design of a microcomputer system with characterisation terminal and 8k bytes on a single PC card. Steve Jobs approached technology with a visionary perspective, so he insisted that his self and Steve Wozniak try to sell the machine. The birth of the first Apple was April 1, 1976 however, Steve Jobs didnt approach Apple with unsafe intentions, until 1977. When Apple 2 debuted at a local computer shows trade it feature was in a plastic case and include color graphs, Apple 2 became an attractive machine. The de earthd for these new devices increase exponentially shortly after its introduction. With substantial sales revenue growth, Apple was in position to inflate the company. In 1980, Apple 3 was released and everyone from employees to managers were purchasing Apple computers. However, shortly after Apple took a attain in 1981 and operations began to slow down, resulting a layoff off 40 employees. In addition, and unfortunate du ring this slowdown for the company, Steve Wozniak suffered a car accident, which resulted in Steve Jobs stepping up and becoming the chairman of Apple. As time progressed with the market growing quickly IBM released their first PC and they quickly dominated the market. Steve Jobs team worked as quickly as possible to fence with the IBM. In the end, Steve Jobs realized that Apple would need to become a grown up company and so realized that he might not be the man for the job. In 1983, Jobs believed that John Sculley would be the man for the job and he became the president and CEO of Apple. Although Sculley was an overachieving businessman, in which he did not have much acquaintance about the computer industry. Jobs, who of course was knowledgeable concluded that Mac would ultimately be made or broken by software industry. In January, Apple had a 60 In second commercial introducing the Macintosh, analysts predicted that the IBM world would be shattered by Macintosh. The Mac had a s trong reputation among