Marlow Lie Essay Example for Free

Marlow Lie Essay Victorian  viewpoint,  and  often  paints  them  as being  the  embodiment  of  the  more  pure  and  gentle  aspects  of  human  nature. Conrad  makes many  references  to  a  belief  that  women  live  in  an  ideal  world  which  is  separated  from  the  evil side  of  human  nature  explored  in  the  story,  emphasizing  that  they  must  be  protected  from  this darkness  at  all  costs. This  theme  can  be  justified  by  many  details  within  {em  The  Heart  of Darkness},  but  at  the  same  time  there  are  a  number  of  points  in  the  story  which  stand  in  stark contrast  to  this  portrayal  of  women  as  noble  and  exalted  creatures. One  of  the  first  incident  where  Conrad  discusses  women  in  an  idealized  manner  occurs  in  the very  beginning  of  {em  The  Heart  of  Darkness},  as  Marlow  is  about  to  depart  for  Africa. During his  final  meeting  with  his  aunt,  she  talks  to  him  of  how  noble  she  feels  the  Companys  attempts to  civilize  the  African  natives  are:  an  opinion  which  makes  her  nephew  rather  uncomfortable. Its  queer,  he  says,  how  out  of  touch  with  truth  women  are. They  live  in  a  world  of  their  own, and  there  has  never  been  anything  like  it,  and  never  can  be. It  is  too  beautiful  altogether,  and  if they  were  to  set  it  up  it  would  go  to  pieces  before  the  first  sunset.   Marlow  believes  that  women cannot  perceive  the  horrors  that  men  are  capable  of  because  they  are  so  distant  from  them  by virtue  of  their  sex. Another  graphic  example  of  this  attitude  comes  when  Marlow  makes  a reference  to  Kurtzs  fiancee,  known  as  his  Intended. He  says  of  her:  Oh,  she  is  out  of it ­Ã‚ ­Ã‚ ­completely. They ­Ã‚ ­Ã‚ ­the  women,  I  mean ­Ã‚ ­Ã‚ ­are  out  of  it ­Ã‚ ­Ã‚ ­should  be  out  of  it. We  must  help  them

Hinduism And The Child Bearing Process Theology Religion Essay

Hinduism And The Child Bearing Process Theology Religion Essay Having a baby and changing your life with a new being is a very important part of life. Regardless of culture and traditions, it is a very special process for most mothers, fathers and families in all cultures around the world. This essay will look in depth into the ways the Hindu culture views child bearing, infant feeding, post partum beliefs and in general how their beliefs differ from our Canadian modernized culture. Child-bearing The Hindu religion in itself is a very tight-knit culture, relying a lot on the power of their Gods and finding enormous strength in the faith itself. The child-bearing process is no exception. Ceremonies are usually performed during pregnancy to ensure the health of the mother and growing child (Hindu, 2012). Initially at conception a ceremony called samskar is performed and this involves prayers of hope that a child will fulfill the parents obligation to continue the human race. There are rituals that the father practices with the mother such as the father parting the hair of the pregnant mother three times upward from the front to the back, this is believed to assure ripening of the embryo inside. Also, charms may be placed on or around the mother that ward off evil eyes and witches and demons. As the pregnancy advances there are a set of prayers that are held during a ceremony to continue the blessings of the mother and child. Between the fourth and seventh months of pregnancy a ceremony called Simantonnayana is held in which the father combs his wifes hair and expresses his love and support for her. Traditionally in the seventh month of pregnancy Hindus have another ritual that is performed which would be compared to a modernized Canadians version of a baby shower, this is called Seemantham. This event is organized by the family members and involves gift-giving and religious rituals. A prayer to fire is recited to sooth the expectant mother. Light instrumental music is played, and it is believed that this will refine the development of the babys ears (Hindu, 2012). During pregnancy the mother usually assumes a passive role and follows directions of the trained professionals (Leifer, 2011). During all examinations and the actual birthing process a female couch is usually preferred and they value the teachings of professionals. While the woman is in labour, her head is usually covered and if any examinations are to be done to the mother the husband must always be present. Rituals immediately following the birth of the child are practiced as well. Prior to the cutting of the umbilical cord, the father may touch the babys lips with a gold spoon or ring dipped in honey, curds and ghee. The word vak (meaning speech) is whispered three times into the right ear, and mantras (prayers) are chanted (Leifer, 2011). This ritual is normally called Jatakarma and is viewed as a sacrament or samskar. This ritual is given by the father to welcome and give blessings to ensure a long life, peace and to continue the generation of talent for the newborn child. After the newborn is delivered the sex of the child is not revealed until the placenta is delivered. This information is with-held to delay stress of the mother if the gender of the child is not of her preference until after the placenta is delivered. One of the last rituals in this category includes the performance of Namakarana (a ceremony done to name the child). This is held between the tenth and forty-first days of life. This particular ceremony marks the childs formal entry into his or her seat of Hinduism. Names are chosen according to astrology (BeliefNet, 2012) and a consultation is done in deciding the name of the child and usually names of Hindu gods or goddess are chosen and preferable. Hindus believe this tradition is special and a blessing because you will have an added benefit of remembering how your child was named. Infant Feeding Typically a newborn baby in the Hindu culture is breastfed; the belief is that by feeding the child breast milk, mothers are worshipped by the Hindu goddess Durga (the mother goddess). It is believed that breast milk is thought to have special powers which are in their religious text as the Sushrauta Samhita. These texts also recommend delaying breastfeeding until true milk comes in. (McKenna, 2009). Following religious beliefs a mothers colostrum and prelacteal feeding is discarded. Among some Hindus colostrums is discarded because of a belief that its thickness and viscosity may be difficult for the newborn to swallow. Also, there are beliefs that the first breast milk is stale or old from being stored in the breasts for the duration of the pregnancy (McKenna, 2009). Mothers ensure that their breasts are washed and all colostrums are discarded for the first day until the true milk comes in. Hindus also believe that by discarding the colostrum they are purifying the tubes of the mot hers mammary glands. Prior to the mothers giving their child the true milk, Hindus give prelacteals which their religious beliefs and cultural backgrounds state they are to have positive effects on the babys gastrointestinal and genitourinary systems. Hindus use prelacteals like honey and ghee, which are thought to evacuate meconium, reduce colic and act as a laxative (McKenna, 2009). When the infant reaches an age of six or seven months an Annaprasana ceremony is performed for the first solid foods. Annaprasanas meaning is anna= rice and prasana= to enter, thus the reasoning why rice is typically the first food given, and is given at this ceremony. The difference of the month for the ceremony depends on the gender of the child. A girl childs ceremony is held on an odd month, while a boys ceremony would be on an even month. When a baby gets solid food for the first time numerous prayers are offered to the child. It is believed with Annaprasana that the flaws that arise due to intake of impure food are removed. At the ending of this ceremony different articles such as books, fruits, toys and money are spread in front of the child. The baby is allowed to touch these items and it is believed that what the baby touches first will be his interest for rest of its life. Post Partum Beliefs Typically in most Indian cultures after a baby is born there is a lot of family support for the mother and many believe that the baby is to be handled as little as possible to allow its spine to grow normally. For the post partum women sponge baths are usually done (Leifer, 2011) in the Hindu culture. Usually the woman who delivered the child is kept in seclusion for 40 days postpartum (Leifer, 2011). This time of seclusion allows for bonding of the woman and child and immediate family. After this bonding time is complete then other family, friends and presents are welcomed into the home of the child. A traditional art of painting the skin with Henna is also performed on the woman after having a baby. Hennaing a woman after she gives birth is a traditional way to deter the malevolent spirits that cause disease, depression, and poor bonding with her infant. The action of applying henna to a mother after childbirth, particularly to her feet, keeps her from getting up to resume housewor k. A woman who has henna paste on her feet must let a friend or relative help her care for older children, tend the baby, cook and clean. This allows her to regain her strength and bond with her new baby (Cartwright Jones, 2002). Personal Reflection The process and importance of having a child in the Hindu religion really intrigues me. Although every culture finds importance and happiness in the process of a new child being welcomed into their family, the Hindu religion has opened my eyes into how special and meaningful this process can be. All the ceremonies and special activities that are done to embrace this beautiful time in life made me wish some of these special events were incorporated in modernized Canadian cultures. I truly believe that having this much culture and religious belief incorporated into having a child makes it even more special. It is very important as a nurse that you take the time and consideration to value all the different areas that cultures around the world celebrate and embrace different parts of life, such as having a baby. As a nurse you must be respectful of each and every persons beliefs and be culturally aware that every person regardless of race, color or culture may choose to embrace this part of life in their own way. It is the responsibility of the nurses and health professionals to make this the best possible experience for them and in turn being respectful to their wishes, regardless if they are different than your own.

Advertising Essays -- business Marketing Advertisisng Essays

Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product. Preston Tucker advertised his new car early, and received many replies on what the car was about; the Nylon company advertised a day in which their product would start selling and the country ran out of stockings to sell; and the Kleenex company used advertising to decide which of two products they should sell. Advertising has different effects on consumers, it changes their perspective on what is, or is not, worth buying; what they buy, when they buy it and how much are bought. Advertising "symboliz es and concentrates in its image all that is considered good and bad in present day commercial and industrial capitalism in America." (Bensman 9). When advertisers plan their strategies for the sale of a certain product, they look at who would use the item. If the product was make-up, the type of person that would use it would most likely be a woman, around the age of thirteen and up. The advertisers would then find an ideal looking woman to model for ads to show the makeup on a person and try to get women to use it. The way that the advertisers describe the model will also get your attention; they might say that she is not really beautiful until she puts on the makeup, or something along those lines. Advertising is an effective method of public relations communication for several reasons. It is economical, making it possible to carry out a public relations message to a large number of readers at a relatively low cost per reader. It can be highly selective and concentrated on a particular segment of the public such as stockholders, suppliers, or opinion leaders. Intensive community coverage may be secured through the use of loc al newspapers, radio, or television advertising. Which will provide enough space to tell a complete story and inform and educate people. The advertiser can control the timing and space given a public relations message by buyin... ...sumer might think twice about the item; though, these days no one really cares who makes the product, just as long as it works. "Three functions of the communication process are to inform, influence, and convince the public. Advertising performs these same functions." (Emery, Ault, Agee 18). What people were looking for in the advertising agencies were the head up over the other products that were out in the market that was similar to what they were trying to sell, so they would see if they could change there product in some way to make it easier to sell. "...if such improvements would give one brand of beverage an advertising or marketing advantage over its competitors, that would be a change worth considering." (Petroski 207). In conclusion, the advertisements of today are far more different, with the computer technologies, it is becoming more and more expensive to get things advertised. Television and radio are more expensive these days. With the different variations of popular products people will just get the cheaper product. Getting your product on the market is not as important as getting it there the cheapest as possible, because people are just looking for bargains. Advertising Essays -- business Marketing Advertisisng Essays Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product. Preston Tucker advertised his new car early, and received many replies on what the car was about; the Nylon company advertised a day in which their product would start selling and the country ran out of stockings to sell; and the Kleenex company used advertising to decide which of two products they should sell. Advertising has different effects on consumers, it changes their perspective on what is, or is not, worth buying; what they buy, when they buy it and how much are bought. Advertising "symboliz es and concentrates in its image all that is considered good and bad in present day commercial and industrial capitalism in America." (Bensman 9). When advertisers plan their strategies for the sale of a certain product, they look at who would use the item. If the product was make-up, the type of person that would use it would most likely be a woman, around the age of thirteen and up. The advertisers would then find an ideal looking woman to model for ads to show the makeup on a person and try to get women to use it. The way that the advertisers describe the model will also get your attention; they might say that she is not really beautiful until she puts on the makeup, or something along those lines. Advertising is an effective method of public relations communication for several reasons. It is economical, making it possible to carry out a public relations message to a large number of readers at a relatively low cost per reader. It can be highly selective and concentrated on a particular segment of the public such as stockholders, suppliers, or opinion leaders. Intensive community coverage may be secured through the use of loc al newspapers, radio, or television advertising. Which will provide enough space to tell a complete story and inform and educate people. The advertiser can control the timing and space given a public relations message by buyin... ...sumer might think twice about the item; though, these days no one really cares who makes the product, just as long as it works. "Three functions of the communication process are to inform, influence, and convince the public. Advertising performs these same functions." (Emery, Ault, Agee 18). What people were looking for in the advertising agencies were the head up over the other products that were out in the market that was similar to what they were trying to sell, so they would see if they could change there product in some way to make it easier to sell. "...if such improvements would give one brand of beverage an advertising or marketing advantage over its competitors, that would be a change worth considering." (Petroski 207). In conclusion, the advertisements of today are far more different, with the computer technologies, it is becoming more and more expensive to get things advertised. Television and radio are more expensive these days. With the different variations of popular products people will just get the cheaper product. Getting your product on the market is not as important as getting it there the cheapest as possible, because people are just looking for bargains.

The World Trade Organization (WTO) and the International Monetary Fund (IMF) :: Globalization World Trade

The World Trade Organization (WTO) and the International Monetary Fund (IMF) Before I took this class I would have never fathomed the fact that an organization such as the World Trade Organization (WTO) existed. I’m interested in the fact that the whole world takes part in the WTO’S dealing with rules of trade between all of the different nations. The World Trade Organization is located in Geneva Switzerland with about 147 countries in association with the organization. It was established on January 1st 1995 in an effort to forum for trade negotiations, handle international trade disputes, and monitor national trade policies and administering WTO trade agreements. I feel that this organization is very necessary because the world definitely needs the kind of formal order that the WTO gives regarding trade issues.   Ã‚  Ã‚  Ã‚  Ã‚  The IMF stands for the International Monetary Fund which is in charge of overseeing global monetary cooperation, securing financial stability, and promoting high employment and economic growth. This organization is associated with over 184 different countries in operating surveillance, and both financial and technical assistance. This organization strives to prevent any type of crisis in the system by encouraging countries to adopt effective economic policies. The World Bank Group on the other hand supports the efforts of developing country governments to build schools and health centers, provide water and electricity, fight various diseases and protect the environment. The World Bank is currently involved 1,800 projects around the world to try to improve every lacking quality of a country. Even though the World Bank claims the name that it does, it actually is not a bank at all but does lend money to nations with the intent of completing various projects. The IMF can be held responsible for this as well but the World Bank Group is probably more involved in giving the necessary funds to countries.   Ã‚  Ã‚  Ã‚  Ã‚  The WTO and the IMF play a big economic role because they continue to strive to improve the present global economic situation. I also like how they will not give a country the necessary funds if they are under communist rule because then the country’s leader could be doing God knows what with that money that’s really supposed to be used for the country’s well being.

A Midsummer Night’s Dream Essay: Romanticism and Realism :: Midsummer Nights Dream

A Midsummer Night’s Dream: Romanticism and Realism In A Midsummer Night’s Dream, by William Shakespeare, love is viewed in different ways. Bottom proves to be quite accurate characterizing the four main lovers when he states, "O what fools these mortals be† (Act #, Scene #, Line #). While the four main characters believe in romanticism, Theseus is a strong supporter of realism. Demetrius and Lysander both speak in figurative language and both are very handsome. Their love for Helena and Hernia deal mainly with physical attraction and flirtatious acts than love that captures body, mind, and soul. If any of the four characters posses anything of realistic love, it would be Hermia. She was willing to risk death in order to be with Lysander. This act of love goes beyond any other in this play, and demonstrates Hermia’s devotion to Lysander. "My good Lysander, I swear to thee by Cupid’s strongest bow- Tomorrow truly will I meet with thee" (Act 1, Scene 1, Line #). Helena is one of the silliest characters in the play, and at times can be quite irritating. Demetrius shows no love for her, yet she persists in chasing him. "And even for that do I love you the more. I am your spaniel; and, Demetrius, the more you beat me, I will fawn on you" (Act 2, Scene 1, Line #). These characters are a true definition of lovesick. All of them appear to be in love with love, more so than in love with each other. They all frantically run about, each changing partners so often that one is never really sure of who loves whom. Each consumes themselves with what they consider to be real love to the point of losing touch completely with the real world. To them, love is a fairy tale that involves no reason. They all believe that falling in love involves nothing more than romantic speech and desire for each other. Unlike the four main lovers, Theseus, Duke of Athens, believes that men should never be out of touch with the real world. In short, he views the four lovers’ story as nothing but an illusion concocted in their imaginations. The entire idea of being infatuated with one’s lover to the point of losing touch with the real world is ludicrous to him. At first, Theseus’ love for Hippolyta may be viewed as cold, but once one realizes Theseus’ realistic and noble character, it is obvious that he strongly desires his bride.

Kingfisher Airlines Essay

Background: Kingfisher airlines started out as a UB group subsidy, a USD 2 billion diversified conglomerate, which holds more than 60 companies under it which are associated with major industries. The United Breweries group owned the kingfisher airlines. Kingfisher airlines had then commenced its commercial operations in the year 2005 on the 9th of May. Operating with a fleet of four new Airbus A320-200’s, kingfisher airlines had its first travel from Mumbai to Delhi. Subsequently the airliner had even commenced its international maneuvers on the 3rd of September 2008, by interlinking Bangalore and London. However it faced a worsening economic scenario since 2008. The mighty airlines in the present day scenario is facing many bankruptcy problems, pushing the airline to ground many of its destinations and aircrafts. Introduction: It was the year 2006, when kingfisher airlines got listed in the stock exchange after it had been setup in the year 2003. The present day situation for KFA is that it has a staggering Rs.8200 Crore debt and the money to pay for fuel, salaries and airport fees etc. is running out. Due to this KFA has lost all its hopes and has pleaded the government to give them a total  bailout but according to market analysts, the actual flaws in KFA’s business plans and the functioning are due to the endless woes of it , which is the major root problem of the airline. So my research question for the current commentary would be â€Å"Will kingfisher airlines be able to recover from the present debt crisis using the current financial strategies?† Syllabus area covered: SWOT analysis Current Ratio Analysis GPM and NPM ratios – Analysis of the balance sheet Findings: When Deccan Aviation’s Captain G.R Gopinath was looking forward to selling off his airline, then is when Vijay Mallya who kept denying that he couldn’t even think of buying an airline whose business model is so different than that of his had suddenly put in his bid and apparently clinched the deal. It was an interesting deal because KFA had got the license to fly immediately and got immediate listing as soon as it purchased Deccan Aviation but it was not all good, along with the goodies they had even acquired the losses incurred by the airline. The promoter group of the airline that is the UB Group had an experienced set of officials to run its business which majorly includes Vijay Mallya himself. The Airliner’s second problem was that its chairman was acting like an absentee landlord and was concentrating on his other business. The third mistake that Kingfisher Airlines had made was that they could have first consolidated its domestic operations and then got into international flying as then the competition increases a lot and only those with enormous money resources survive. SWOT Analysis: Strengths Weaknesses Strong brand image Financial support from the promoter that is the UB group. First Indian carrier that started out with a whole new fleet of planes. Quality service and innovation Financial issues due to heavy debt borrowing The laying off of employees has caused a bad image. The maintenance costs were very high at ground and airline level. The company still has not met its breakeven. The ticket pricing was very high, not in the affordable range of the commoners unlike its competitors which are priced economically. Opportunities Threats Poor service of air India and problems of strikes in jet airways. Growth in air travel, the number of passengers has increased. Route Rationalization: cutting down business in unprofitable sectors and services to cities.1 Debt Recast: Kingfisher Airlines must ask the banks to reduce the interest rates of the loans and possibly find a local investor to invest some money in their business2. Low cost carriers obtaining the larger market share. Fuel costs also have increased subsequently. Economic slowdown Infrastructure constraints Banks will aver on severe security before giving in any more loans which they need for their operational costs. Some banks may even go up to the extent of calling in all their debt. The airline’s promoter funds will be tapped, which will put pressure on the finances of the UB group Current Ratio Analysis: It can be defined as the company’s ability to meet its short term maturing obligations. The current ratio is calculated using this formula: Current Assets/Current Liabilities. For the year 2012 (as of march 31st) = 16188.35/84428.04 = 0.19 (all values in million INR) For the year 2011 (as of march 31st) = 29738.26/55255.85 = 0.54 (all values in million INR)   3 http://www.marketing91.com/swot-kingfisher-airlines/ 4 http://m.outlookindia.com/story.aspx?sid=4&aid=279017 It can be seen that the current ratio has decreased from the year 2011 to  2012 which indicates a threat to the company as the debt to assets has significantly increased and has not yet been repaid in the right model to improve and come out of the debt crisis. Following is a graph that shows the plotting based on the balance sheet3. We can see that the current ratio is less than 1:1 for both the years which indicates that the short term debts of the business are much greater than its liquid assets, which could spell disaster for its survival if creditors demand payment. Which is the case for kingfisher airlines as there crisis has been increasing and increasing as there are no sources for revenue that can be used to pay out even a part of the debt. If the company’s current ratio falls below 1, it implies that the company has a negative working capital, it is then required for the business to take a closer look at the business and there are no liquidity issues. If the ratio is drastically below 1 it implies that the company has inventories that can be converted into cash and this involves to be seriously concerned into the working which when neglected can lead to a financial crisis like in the case of Kingfisher Airlines. When observed in the financial values the income from operations has increased drastically from march 31st 2011 to march 31st 2012 which can be accounted to the loss in operations and trade. If we observe the employee costs also have been cut down on a large note due to the laying off of the employees and staff members. The aircraft lease rental has been subsidized as the fleet of Kingfisher airlines has decreased. If we compare the quarters between December 31st 2011 and march 31st 2012, we can see that the aircraft fuel expenses are more or less the same, which shows a loophole as to why is there still such high fuel expenses even though the operations and fleet have been reduced or more close to being closed. The losses between the same periods have almost increased more than double the times. Hence we see the net losses of the company to increase from (44.426.95) to (115,152.60) lacs which shows the growing debt crisis of Kingfisher Airlines. Price Movement and Performance Charts of Kingfisher Airlines Index Comparison and Ownership Pattern of Kingfisher Airlines Source:http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scrip code=532747 From the above graphs, it can be clearly seen of what the past, present and future trend of Kingfisher Airlines is going to look like in the respective areas mentioned above. GPM (Gross profit margin) For the year 2011 -4.8% For the year 2012 38.2% It can be seen that the gross profit has been depreciating at an exponential rate which shows that there is absolutely no scope of business for kingfisher airlines, as its functioning and sales have gone down on a drastic rate, thus leading to its mounting losses. NPM (Net Profit Margin) For the year 2011 21.1% For the year 2012 382.01% When we calculate the net profit for the company we can observe the change in it from the year 2011 and 2012 there is difference of about 360% which shows the enormity of the debt that kingfisher airlines is heading towards. The company’s market share has also shrunk a lot due to the onboard crisis. Below is the pictorial representation of the difference in the market share of kingfisher airlines between the financial year 2011 and 2012. FOR THE YEAR 2011 FOR THE YEAR 2012 Analysis: It can be seen that Kingfisher Airlines has gone for public issue before it obtained Deccan Airlines so a part of the money might have been raised from /the money gained out of it. The UB group was the promoter of the company so it had the maximum stake in the Airlines but lately due to the debt crisis its stake is being diluted in order to issue them to other public who can invest money and might raise some capital for the business, doing so it is raising financial pressure on the UB Group. The Going concern status of kingfisher airlines has already been lost which might pose a threat for investors investing in the company which might lead to very bleak chances of survival. Problems: Fuel dues: Kingfisher Airlines had been a nonpayer of fuel bills which lead to many problems for the airliner. HPCL (Hindustan Petroleum Corporation Limited) had abridged the supplies of fuel for the airliner in lieu of non-payment of overdue fuel bills. Delayed Salary: Kingfisher Airlines had not paid salaries to its employees from October 2011 to January 2012, which had caused employee dissatisfaction. It had also been noted that the tax cut from the employee’s income at the source was also defaulted while paying to the tax department. There was a delay in the aircraft lease rentals which has to be paid to GE Commercial Aviation Services, which later lead to repossession of four A320 aircrafts. Airport Authority of India had slammed notices on kingfisher for a due on bills which amounted to about 255.06 crore INR. This had happened because the airliner was working on a cash and carry basis with a daily expense of 0.8 crore INR. Kingfisher Airlines had even service tax arrears which invited the possibility of legal action against the airliner. Kingfisher Airlines was declared as a Non Performing Asset (NPA) by the banks that had lent money for the airliner to carry out its business. Later, KFA suffered more problems such as erosion of net worth, frozen bank accounts, much of its fleet being grounded and suspension of ticket sales by International Air Transport Association (IATA). Kingfisher Airlines share price from Sep-2010 to Sep-2011 Measures Taken: Revenue Inventiveness One world alliance membership would allow KFA to have incoming inland  passenger growth. Co-branded Credit Cards – Kingfisher Airlines had issues the King Club ICICI co-brand card as ICICI bank is one of its major lenders. Kingfisher Express: DTD (Door to Door) Cargo express services to capture the under penetrated air-cargo delivery service. Cost Reduction inventiveness Streamlining distribution channels. Renegotiating vendor agreements – airport and fuel discounts, operating leases at a discount. Control over discretionary spend – reduction in rentals, cost of transport, local conveyance and communication. Optimize space. Operational efficiency: saving on fuel consumption. Equity infusion Debt Re-schedulement Capitalization of its expenses which would lead to the increase in the net income, reduce the stockholder equity and total assets will upsurge for the same amount of expenses. Strategies for Kingfisher to come out from its Debt Crisis: Rescheduling and restructuring of loans- the unsecured loans must be converted into equity share capital then Kingfisher Airlines can avoid the finance cost of the unsecured portion but the promoter’s (UB Group) holding will drastically decrease and even the secured loans can be paid in almost the same manner. Thus the banks will have to increase the period of repayment and decrease the rate of interest on the loans which might help KFA’s operations and possibly the loans might be cleared. There must be efficient strategies to increase the turnover of the company which includes the change in pricing strategy and making it competitive to its co-airlines. Fuel subsidies from the government – KFA must convince the government to give them fuel subsidies by which they can run their airlines and then slowly repay back all its debts. FDI ( Foreign Direct Investment) – there is a larger chance of KFA getting merged with some international airline if the FDI limit is increased which will thus lead to the acquisition of Kingfisher Airlines by an international carrier but will be relieved of its debts and would not then effect the promoter group. Conclusion: The present condition of Kingfisher Airlines can be due to a series of reasons but ultimately it was a rise and all of a giant domestic carrier for India. There are very few chances for the company to bail out from its current situation. The hope of an international merger with Kingfisher might give a ray of hope to the survival of the airlines. If the current debt crisis is not put on hold and keeps increasing, there would be only one door open for Kingfisher Airlines that is to sell out everything to repay all its debts to banks and lenders thus leading to the ultimate collapse of Kingfisher Airlines.

What if anything was surprising about the post-war economic recovery of Europe

In the immediate period after V. E Day there was a realization by all sides of the conflict that the Versailles Peace Treaty of 1919 had itself been one of the main catalysts to the Second World War. This meant that a new approach would need to be taken to reconstruct Europe and it would need to do so with a broader view of Europe as a whole. The Second World War inflicted appalling loses on resources, infrastructure, and, above all human lives. The war cost anything up to fifty million lives and displaced millions more. However although conditions were anything but propitious for economic growth a dramatic transformation took place over the next â€Å"30 glorious years†. Both Eastern and Western Europe†s economies were massively distorted by the demands of war; normal production ground to a halt and trade decreased further weakening Europe†s position in the world economy. The subsequent result of the unprecedented destruction was starvation and inflation together with a legacy of conflict that left Europeans mentally and emotionally exhausted. The fact that the war was the first to be directly targeted at civilians, both through ethnic genocide and warfare in urban areas (most destructively from the air), meant that economics would need to be at the core of any peacetime solutions. There were three elements to the economic impact that affected Europe, and the measures that were introduced to solve these crises paved the way for the turn-around that Europe experienced between the late 1940†³s and early 1970†³s. The first factor was the disruption to Europe†s productive assets, a rise in military production had exhausted capital stocks and many factories were themselves destroyed by the conflict. Industrial capitals such as transport and communication infrastructures were also debilitated. The second effect was of Capital loss, the colonial powers had been forced to dispose of foreign assets and had simultaneously accumulated huge debts. A drop in domestic consumption and investment also left their economies depleted. Thirdly European states (especially France and Britain) were under the obligations of the Lend-Lease agreements which sponsors like the U. S. A and other lending states had supplied to boost their war effort. Despite these extreme difficulties rehabilitation followed surprisingly quickly. In the west in particular there was rapid reconstruction and recovery, meaning the first phase of economic development lasted no more than ten years. In the east, where the scale of devastation and loss of life had been far greater, the process needed to go beyond mere rebuilding and the imposition of Soviet communist control meant that transformation would take significantly longer. The ‘super-boom† that began in post-war Europe can therefore be seen as somewhat of an economic miracle, with many of it†s features being the only positive repercussions of the war. In the west priority was given to rebuilding the infrastructure rather than to satisfying consumption needs (except food). At the same time the economic methods of John Maynard Keynes were being used to squeeze out inflation through financial controls, higher taxes and currency reform. Since controlling inflation added to unemployment and shortages in essential products, new social services were introduced to minimise these negative affects on the population, who after all were still recovering from the hardships of war. The Welfare States that were created also helped in getting the economies moving quickly. The other crucial benefit that the western states had over the communist east was the financial help they received from the U. S. A through Marshal Aid. Between 1947 and 1952 $23 billion was made available to Europe, this hard currency enabled Western economies to ensure their recovery by buying the goods they needed to reconstruct and modernise. So, while in 1946 West European production was only 8% of the world†s total, by 1950 it accounted for almost 20%. In the east, where the starting situation was far worse than in the west due to ferociously destructive battles and Nazi depredations, reconstruction was unimportant compared to the more immediate concerns of feeding and housing the vastly displaced population. In fact in the USSR more people died after the war had finished of starvation, than had during the actual conflict. The period was also witnessing huge social and political changes with Stalin consolidating his firm grip on power, the effect this had on the East†s economic recovery was negative compared to that of the West. Land was distributed to the poor and most industrial property was nationalised. However most importantly there was no support given to Eastern Block states by the U. S. A as Marshal himself distrusted Stalin and thought that he was planning to seize more of Europe. However, Stalin was only utilising the satellite states to help rebuild the soviet economy, yet these factors ensured there was no ‘boom† in the east for at least a decade. In the west when reconstruction was achieved growth was barely interrupted for the next thirty years until the oil crisis of 1973. The technological advances and new production methods during this period were another of the positive after effects of the war. New consumer goods such as televisions were the visible side of the booming economies and by the 1960†³s Western Europe was once again the largest trading block in the world with Gross Domestic Products up to eight times that of the first half of the century. All this was achieved without massive inflation because productivity rose enormously and capacity was fully used. However, to economic historians this economic revival can be seen as surprising and somewhat unexplainable. Technical factors played a part, with new sources of energy, more modern communications, new styles of management and new production practices all helping to streamline the economies. Most of these were derived from the war or the more advanced America, who†s economy was unscathed by war. Another factor was the more ‘hands on† approach taken by western governments in managing their economies. In this way they were able to stimulate a ‘mixed economy† which had elements of private finance and nationalised industries. Keynes ideal was to have no sector of the economy that did not have a government presence. He saw that the mistake of forgetting economics at Versailles led to the boom and bust that enabled nationalism to influence Europe. One other reason for these changes was to attempt to catch up the more advanced economies, most notably the U. S. A. The high levels of capital investment and the move of resources from agricultural to more productive sectors all benefited this goal. The actual stimulus to employment and trade that reconstruction created also kick-started the boom. Social elements also affected the economies of Western states. The ‘baby-boom† of the war years produced a younger and better-educated work force, who also reflected the impact of the new welfare provisions that had been constructed. As demographics changed the population was also modernised in other ways. Urbanisation began at a greater level to compliment the new industries that were developing. Also women, who had entered the work place during the war, meant that the work force was diversifying as well as specialising. Family structures were therefore changing, with the ‘nuclear family† being more mobile and functional. All of these factors helped ensure that the population was becoming more affluent and adapted to the new economy. This population was also becoming more at ease with buying consumer products as the burdens of the thirties and forties gave way to a more positive looking future. More money was also being spent in new industries such as tourism and leisure. This new wealth also meant that class structures were being eroded as a new economically independent middle class emerged. The West was also experiencing political stability, better labour relations and, by utilising the new attitudes in economy management, ensuring low unemployment. These factors all contributed vastly to the boom. Externally the protection that Western Europe was experiencing from the U. S. A helped growth. The Bretton Woods system that ensured exchange rate stability across the Atlantic until the 1960†³s was one part of this. Perhaps none of these factors can explain the surge in economic growth on their own. It was probably a fact that so many things came right at the same time and that the mistakes that had been made after the First World War were heeded. By 1970 the Western European economies had transformed beyond recognition, not only in size but also in organisation and geographical terms. One negative effect of this was the greater divergence from Eastern Europe that the new society exacerbated. It is easy to ask why this ‘economic miracle† was so surprising as the scale of destruction the Second World War wrought was so huge. However this was not the first time that Europe had needed to rebuild itself and governments had come to realise that they should forsake economics at their own peril.